
First of many tales of heritage and passion.
La Joie Watches

From the beginning, La Joie set out to play a role of storytellers, designed to celebrate and adorn life’s emotional moments. That role continues today with the debut of La Joie Timepieces, a chapter that celebrates the monumental personal journeys of La Joie’s clients, and the founder’s deep-seated passion and reverence for watchmaking.
Decades of working with Swiss watchmakers has culminated in the first special edition watch from La Joie, expertly crafted in limited numbers.
Primus is a masterpiece of La Joie’s unwavering commitment to perfection, playing the role as keeper of treasured moments in time.
A masterpiece of La Joie’s unwavering commitment to perfection.
Primus

A distinguished timepiece, Primus is a
masterpiece of excellence in
horological craftsmanship


These components blend technical perfection and artistry, at its heart is a movement celebrated for precision and reliability.
The Limited Edition Primus collection stands as an icon of sophistication, a lifelong companion for the watch collector.
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