Our gemstones are meticulously chosen for their colour, clarity, and character. Each stone is hand-selected to ensure a harmonious match with its corresponding watch design, resulting in a cohesive and captivating aesthetic. From the passionate hue of ruby to the serene depth of sapphire, every Prima gemstone is handpicked for its brilliance, vibrancy, and harmony. No two are alike — yet every timepiece achieves the perfect match of hue and tone, creating a wearable jewel that tells its own tale.