Variations:
The Prima collection comes in five coloured gemstone variations and one classic design – Rainbow Sapphire, Ruby, Blue Sapphire, Tsavorite, White Diamond and Classic. Reimagined from the Primus line, Prima unveils a resplendence in Her, intertwined with rays of joyful colours..
Click to learn the story behind each colour.
Vivid and refreshing, the Tsavorite bezel is like the first bloom of spring or the calm after rain. Its fresh green hue embodies growth, vitality, and renewal, a choice for the spirited woman with a love for nature and new beginnings.
Tsavorite
A Breath of Green
Experience Prima
Discover the limited Prima Collection at our boutique located at:
La Joie
290 Orchard Rd, #03-12 Paragon, Singapore 238859
Opening Hours: 11 AM – 9 PM
For inquiries or to schedule a private viewing, please contact us at
enquiries@lajoiewatches.com.
Unveil the timepiece that reflects your inner brilliance.
Strap Options
Calf Leather:
In classic and playful hues for a timeless appeal that provides a luxurious texture and feel.
Rubber Strap:
For a modern sporty look.
Each strap features a quick-release mechanism, allowing for effortless customization to suit any occasion.
Gemstone Selection
Our gemstones are meticulously chosen for their colour, clarity, and character. Each stone is hand-selected to ensure a harmonious match with its corresponding watch design, resulting in a cohesive and captivating aesthetic. From the passionate hue of ruby to the serene depth of sapphire, every Prima gemstone is handpicked for its brilliance, vibrancy, and harmony. No two are alike — yet every timepiece achieves the perfect match of hue and tone, creating a wearable jewel that tells its own tale.
Why Prima?
At La Joie, we believe that a watch is more than a timekeeping device, it's a narrative of personal journeys and cherished moments. The Prima Collection embodies this philosophy, offering timepieces that are as meaningful as they are beautiful.
Born from a desire to craft a timepiece that honours feminine grace and strength, Prima is a watch for the woman who owns her time and commands her story.
Crafted for elegance. Powered by precision. Adorned with gemstone artistry.
Stainless Steel Case
A 37mm semi-skeleton design that showcases the
intricate mechanics within.
Power Reserve
Approximately 38 hours, keeping pace with your lifestyle.
Swiss Automatic Movement
Ensuring unparalleled accuracy and reliability.
Scratch-Resistant Sapphire Crystal
Offering clarity and durability.
Water Resistance
Up to 50 meters, suitable for everyday elegance.
Awakened in Nature. Renewed in Bloom.
Elevate your timekeeping experience with the Prima Collection, where every moment is adorned with elegance and precision.
Engineered with the same robust Swiss automatic movement as our men's timepieces, it’s built to last a lifetime and styled to outlast trends.
Feel the cool sweep of polished steel on your wrist. Admire the seamless gem-setting that hugs the dial with precision. Every detail from the curvature of the case to the cadence of the hands is a dance of design and engineering.
