Rainbow Sapphire, Limited Edition
Coloured Sapphires on Bezel in White Rubber straps
Time in Her Colours
Prima
Introducing the Prima Collection by La Joie
Our inaugural ladies’ timepiece series that harmoniously blends Swiss horology with the artistry of fine gemstones.
Echoing the craftsmanship of our men's Primus line, Prima is a tribute to elegance, precision, and the enduring beauty of hand-selected gems.
A Gemstone for Every Hour, A Mood for Every Moment
The Prima collection celebrates the quiet beauty of time through colour and craftsmanship.
Each gemstone variation offers a different emotional tone, a reflection of the many shades of womanhood.
White Diamond – The Timeless Spark
As pure and radiant as first light, the White Diamond bezel captures the clarity of a fresh morning.
Understated yet brilliant, this variation speaks to those who move through life with calm confidence and classic elegance.
A forever favourite.
Ruby – The Fire Within
Bold and passionate, the Ruby bezel glows with the energy of a setting sun.
It is for the woman who leads with heart, fearless, magnetic, and unapologetically herself.
A perfect match for life’s most powerful moments.
Blue Sapphire - The Depth of Twilight
Echoing the stillness of twilight, the Blue Sapphire bezel brings a sense of calm and quiet strength.
Deep, contemplative, and elegant, this variation is made for the woman who finds beauty in depth and serenity in silence.
Tsavorite - A Breath of Green
Vivid and refreshing, the Tsavorite bezel is like the first bloom of spring or the calm after rain.
Its fresh green hue embodies growth, vitality, and renewal, a choice for the spirited woman with a love for nature and new beginnings.
Rainbow Sapphire – A Joyful Spectrum
An expression of individuality and delight, the Rainbow Sapphire bezel features a kaleidoscope of colour, capturing the full range of life’s emotions.
It is playful, radiant, and effortlessly chic.
For the woman who celebrates every shade of who she is.
Plain Bezel – Pure Simplicity
For those who favour minimalism, the Plain Bezel variation lets form and balance speak for themselves.
Refined and quietly confident, this option celebrates elegance, precision, and the beauty of simplicity.
Inspired by Mist. Reimagined for Her.
Inspired from the success and timeless simplicity of our classic men’s watch Mist, comes Prima, a graceful evolution designed for her. With the same dedication to purity, quality craftsmanship and precision, Prima brings a refined femininity to our signature silhouette.
This collection unveils a refined palette of hand-selected gemstone colours, each capturing a unique mood and moment in time. Choose from six captivating variations: the brilliance of White Diamond, the fire of Ruby, the depth of Blue Sapphire, the freshness of Tsavorite, the joy of Rainbow Sapphire, or the minimalist elegance of a Plain Bezel.
Elegant. Expressive. Endlessly wearable. Prima is our tribute to modern women who move through life with quiet confidence and radiant strength.
Scratch-Resistant Sapphire Crystal
Offering clarity and durability.
Swiss Automatic Movement
Ensuring unparalleled accuracy and reliability.
Stainless Steel Case
A 37mm semi-skeleton design that showcases the intricate mechanics within.
Power Reserve
Approximately 38 hours, keeping pace with your lifestyle.
Water Resistance
Up to 50 meters, suitable for everyday elegance.
Quick release straps in genuine leather and waterproof rubber straps
To complement the diverse styles of the Prima Collection, we offer a range of strap options. Get creative and style your watch the way you want.
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Calf Leather: In classic and playful hues for a timeless appeal that provides a luxurious texture and feel.
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Rubber Straps: For a modern, sporty look.
Each strap features a quick-release mechanism, allowing for effortless customization to suit any occasion.
